"Ralph Lauren teams up with the world's most elite watchmaking company!"
Fashion icon Ralph Lauren took the watch world by storm earlier this year at the Salon International de la Haute Horlogerie (SIHH) in Geneva by introducing a primarily gold watch collection just when the luxury watch industry was sliding into its worst downturn since the Japanese invented quartz in the 1970s.
Gutsy? Sure. But then Lauren is known for taking business risks. In 1967, a major department store told him he should narrow his ties and remove his name. He refused. He went on to build a billion dollar empire.
And besides, Lauren’s watchmaking project, a 50/50 joint venture with the Richemont Group, has been four years in the making. At a black tie dinner held in his honor at the Grand Théâtre Geneva in January 2009, Lauren expressed his commitment to the craft to a group that included executives from some of his fellow Richemont brands (Cartier, Piaget, Baume & Mercier, Jaeger-LeCoultre, Vacheron Constantin, Montblanc, Van Cleef & Arpels, Lange & Sohne, IWC and Roger Dubuis).
The collection offers 23 styles in three lines –Slim Classique, a round dress watch; the equestrian-inspired Stirrup collection; and the Sporting collection. The range includes white gold, rose gold, platinum and steel, with diamond options, decorated movements and two complications in an all-mechanical line.
Prices range from $9,000 to nearly $70,000 U.S.,
Buy Ralph Lauren and Polo Ralph Lauren at Designer Clothes Online(UK)
Labels: Ralph Lauren